Instagram chatbot for hotels
Instagram Chatbot for Hotels: Turn DMs into Direct Bookings
Greetio's Instagram chatbot for hotels answers DMs, story replies and reactions to your ads straight from your rooms, rates and policies. It checks live availability, sends room photos and walks the guest to a direct booking your manager confirms — in the same AI inbox as WhatsApp, Facebook, Telegram, Viber and your website chat.
- Official Meta integration
- Story replies and ad reactions
- Answers from your hotel data
Instagram brings the lookers. Your DMs decide who books.
The account gets the attention — and the Direct inbox quietly leaks bookings.
Price questions arrive at night
Guests scroll Instagram after work and ask "how much for next weekend?" at 23:00. By the time the morning shift opens the inbox, the guest has already booked where a price appeared instantly — usually an OTA.
Story replies and ad reactions go nowhere
A fire emoji on your pool story or a reaction to your ad is a warm inquiry. Treated as mere engagement, it never gets a reply — and paid reach never turns into a reservation.
Marketing runs the account, reception knows the rates
The person posting stories can't quote a price for specific dates. They screenshot the DM for reception, reception answers when a shift frees up, and the guest has moved on.
DMs live on someone's phone
Instagram sits in a personal app, away from webchat and WhatsApp. No shared history, no handoff, no record of what was promised.
How Instagram DM automation works in Greetio
From connecting your account to the first automated reply — with your team in control.
- 1
Connect Instagram officially
Link your professional account through Meta's official API in a guided onboarding — no shared passwords, no grey-zone tools risking your page.
- 2
Load your hotel knowledge
Rooms, rates, services and policies are imported from your website or Booking.com listing into a structured knowledge base the AI answers from.
- 3
AI replies by confidence
Confident answers can go out automatically, uncertain ones become drafts for your team, and money questions always escalate to a person. You set the thresholds.
- 4
Chats become bookings and tasks
When a guest is ready to book, the AI collects contacts and creates a tentative reservation. Housekeeping-style requests turn into tasks for the right department.
Hotel Instagram automation, not just auto-replies
An Instagram AI agent for hotels should know your rooms, rates and promotions — not recite a script.
DMs, story replies and ad reactions
Every way a guest can write to you on Instagram becomes a conversation: direct messages, replies to your stories and reactions to your ads. The AI answers each one from your hotel's data.
Room photos inside the chat
Instagram guests decide with their eyes. When someone asks what the suite looks like, the AI sends photos of your rooms and services without leaving the DM.
Live availability and verified prices
Rates in replies are checked against your price list, and availability comes from your PMS sync (Servio, OtelMS, Fidelio) or Greetio's internal calendar — never guessed.
Book the hotel via Instagram DM
The AI spots booking intent, offers real rooms for the requested dates, collects the guest's name, phone and email, and creates a tentative reservation your manager confirms with a payment link.
One unified inbox for every channel
Instagram lands in the same inbox as WhatsApp, Facebook, Telegram, Viber and website chat — with folders, internal notes and full-text search for the whole team.
One guest, one profile
If a guest reacts to a story today and writes on WhatsApp next month, Greetio merges both into one profile with contacts, language and the full conversation and booking history.
Greetio vs generic Instagram DM tools
Growth-funnel bots collect followers. A hotel needs answers, availability and bookings.
| Generic DM automation tool | Greetio | |
|---|---|---|
| Built for | Follower funnels and canned flows | Hotel questions: dates, rates, policies, services |
| Prices for specific dates | Whatever was typed into the flow — often stale | Live rates and availability from your PMS or calendar |
| Unusual questions | Loops the same menu or goes silent | Escalates to your team with a ready draft |
| Result of a conversation | A "lead" row in a spreadsheet | A tentative booking or a task for the right department |
| Beyond Instagram | Each channel is a separate tool | One inbox with WhatsApp, Facebook, Telegram, Viber and webchat |
From a story reply to a booked weekend
A guest reacts to your pool story on Saturday evening. Here's what happens next.
- Tentative two-night reservation created from an Instagram DM — the manager confirms and sends a payment link
- Late-arrival note routed to reception as a task
- Guest profile saved with contacts and language — a story reply became a direct, commission-free booking
Illustrative conversation. The AI only quotes rooms, rates and availability that exist in your hotel's data — and hands the chat to your team when it isn't confident.
Built for hotels that live on Instagram
Hotels on Greetio answer most repetitive Instagram questions without the front desk, treat story replies and ad reactions as real inquiries and keep every DM in one shared team inbox.
- Story replies and ad reactions handled as real inquiries
- Every AI reply traceable to a knowledge-base source
- Your team keeps control with drafts and confidence thresholds
Instagram is where our guests find us, and the DMs used to wait for whoever had the phone. Now price and date questions get an instant answer from our own data, and my team steps in only when a person is actually needed.
Instagram chatbot for hotels: FAQ
Yes. Greetio connects your professional Instagram account through Meta's official API — the same integration Meta provides for business messaging. There are no shared passwords, no unofficial clients and nothing that puts your page at risk. Your team can join or take over any conversation at any moment.
Yes, both are built in. A reply to your story or a reaction to your ad opens a normal conversation in Greetio: the AI answers from your hotel data, sends photos on request and escalates to your team when the question falls outside your knowledge base.
Yes — with your manager keeping the final say. The AI checks real availability for the guest's dates, offers rooms with real prices, collects the name, phone and email and creates a tentative reservation. Your manager confirms it and sends a payment link, so the booking stays direct and commission-free.
Greetio uses confidence gates. High-confidence answers can go out automatically, uncertain ones become drafts your team approves, and missing information hands the chat to a person. Anything involving money, refunds or disputes always escalates to your team — the AI never improvises there.
The AI detects the guest's language automatically and replies in it — 13+ languages including German, Polish, French, Spanish and Italian, with a guard against mixing languages mid-conversation. Your team reads and answers everything from one inbox, whatever language the guest uses.
Instagram is one of six channels in the same AI inbox, alongside WhatsApp, Facebook Messenger, Telegram, Viber and your website chat. Guest profiles merge across channels, so a guest who reacted to a story and later writes on WhatsApp keeps one history, one profile and one context.
Greetio plans start at €149 per month and include Instagram alongside the other messaging channels, the AI inbox and the knowledge base — there is no separate fee per channel. Plan details and the Booking AI commercial model are on the pricing page.
Want to see Greetio on your property?
We'll show how AI replies from your data, which channels to connect first and how to launch onboarding.
Explore Greetio by use case
Connect Instagram to your AI inbox in a day
Start onboarding and watch the AI answer real Instagram questions from your own data — or leave a request and we'll walk you through Greetio on your hotel's scenarios.
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